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First, the overall development trend 1, the overall demand will continue to increase, the scope of aerosol packaging applications will continue to expand, the pace of development will be accelerated under various stimulus factors.
The modern society is an operating group that emphasizes efficiency. No matter whether it is in daily life or industrial production, it needs practicality, convenience, time saving, and beauty. The aerosol product has exactly these advantages, plus packaging technology and design concepts. With the renewal and development, more product packaging will develop or change to aerosols in the future. The overall development space is huge and the prospects are good. Entering WTO will also provide an opportunity for aerosol packaging industry to develop.
With the operation of the global economic integration, macroeconomically, the country will stimulate various consumption in various ways, thus leading to an overall rapid development of the aerosol packaging industry. On the other hand, the packaging industry provides services for production-oriented enterprises. However, with the further development of industry-to-industry collaboration and division of labor, the packaging industry will undertake more work and will gradually step into various fields, from behind the scenes to the stage, participate in the The market operation will even lead certain industries to develop in a certain direction.
Based on the above explanation, I think that the development of the aerosol packaging industry will have a very rapid and long-lasting phase.
2, there will be more companies to join this industry, the highly competitive aerosol packaging industry in terms of technical and financial requirements is not too high, that is, the barriers are not high to enter relatively easy, so in it has a bright future and rapid Under the circumstances of development, more and more companies will join in the future, coupled with the strong pressure of foreign companies entering the WTO, the competition will become more and more intense. The process is generally reflected in the following points:
(1) The competition will start at the price first. With more and more manufacturers joining, price warfare will inevitably lead to small profits; then for the benefit of the entire industry, there will naturally be a tacit understanding that will turn to technology and quality. And various companies will continue to adopt new methods and use their own unique advantages to increase their competitiveness, diversify their competition and promote the development of the entire industry.
(2) Competing to a certain stage, the focus will be on branding, after-sales service, sales support, and market operation alliances, among which there will be a long-term and repeated competition. The competitive landscape is relatively chaotic and unusually fierce.
(3) Integration stage. The result of competition is to move towards mergers or alliances. Strong companies will continue to annex small companies to strengthen themselves; another part of the company will seek alliances, so that a few strength is not strong into a very strong; remaining weak Was eliminated. After this process, the market structure will be more stable and competition will be more concentrated.
II. Market Analysis of Aerosol Packaging Industry The aerosol packaging industry is to provide products and services for other production industries. Therefore, in the analysis of the market, it is necessary to examine the industries in which it serves. The following analysis will be made on some representative industries.
1. The competition in the cosmetics (including beauty salons, etc.) industry is extremely fierce. The overall demand changes are not very obvious and the overall profits are declining. After entering the WTO, there will be a difficult way to go; although there will be many products The packaging will be transferred to aerosols, but there will be high requirements in terms of price, quality and aesthetics. The packaging industry should provide more support in market operations. In the future, cosmetic companies will look for long-term fixed suppliers. In this industry, aerosol packaging companies must optimize services in all aspects, reduce costs, consolidate and develop long-term customers, and involve multiple related fields to provide support and services to their customers. .
2. The daily necessities industry The daily necessities industry will always be a huge market. New products will emerge in an endless stream. Demand will be increasingly diversified. Fashion and trends will dominate the market, and the market will change rapidly. It is an industry with a major actor role. The development of aerosol packaging industry in this area requires keen market sensitivity and rapid development and production capabilities. There must be a good sense of collaboration and competence in market research and sales operations. Technology and design innovation is a fundamental part of corporate development. . The aerosol packaging industry should move from behind the scenes to the stage to participate more in market research and sales, and to collaborate more with customers to jointly develop and develop this market.
3, auto supplies industry Auto supplies industry in various regions of the domestic market is not balanced. In some regions, it has become saturated, intense competition, and overall profits are declining. This will inevitably enable the aerosol packaging industry to lower prices and improve service quality. It will focus on supplying products to companies with strong brands. Therefore, improving the production and quality management system is The first choice for survival and development in this industry. At the same time, in other regions, the automotive supplies industry has just been booming and has a good space for development. Under such circumstances, it will inevitably cause large-scale relocation of funds and manpower, or enable some enterprises to transfer their market focus to the region. The aerosol packaging industry as a supplier first invests in establishing a production base in the local area, but this requires strong capital and operating power, which is difficult for general enterprises to achieve; second, improving logistics, reducing costs, and consolidating customer relationships across regions. Customers provide products or services.
Third, the future development strategy Discussion When the big era comes, when the fierce war has not really begun, what should we do? Here, Sun Tzu’s application of “First to be invincible and to the enemy is victorious†means that we should first improve ourselves, renew our concepts and awareness, integrate superior strengths, and then act accordingly. The following ideas may have reference value.
1. Raise awareness of services and collaboration, learn advanced market practices, use information technology to assist market operations, and improve market and customer management systems.
2. Improve and improve internal management, reduce the operating costs of enterprises, improve the logistics system, and use scientific methods to make competitive prices that are already advantageous.
3, technological innovation, product design innovation, follow or lead the packaging trend, and closer distance with the leading large companies.
4. Excavate various advantages and resources within and outside the company and integrate them to make it a tool for enterprise development.
Three strategies are expressed:
1. After the alliance strategy enters the WTO, the aerosol packaging industry will face opportunities and pressures. The industries that are related to us will also face opportunities and pressures. The strength of many domestic enterprises is even more different than that of the enterprises. In this case, the alliance is feasible and an exploration of the way the market operates. The advantage of the alliance is that it can not only make several or more companies with weaker capabilities and small markets into a powerful operating group, but also get more market information and development opportunities. Although the alliance strategy will have a painful integration period for all parties, it will have good prospects from the perspective of international success and long-term perspective.
2. Odd and strange strategy, to beat his disadvantages with his own advantages, such as lightning, quickly occupy the market. Many domestic companies have the capital to implement this strategy, because the understanding of the market, the understanding and application of various intricate and complex relationships are better than the foreign companies. Although there are gaps in strength or technology, these are not the most important of the surprising strategies. It is important to look for opportunities, quickly and flexibly occupy the market, evade the positive and powerful attacks of competitors, and obtain benefits for further growth. Yourself.
3. Corporate Brand Development Strategy The brand development of the company here contains many aspects of market marketing, publicity and other operations. It requires a detailed plan and a gradual process in the planning and implementation, so the consciousness and intention of constant attention The belief is extremely important. The development of a well-functioning corporate brand is very effective in market competition, and it is also a path that must be taken by the company. As soon as possible, the company will embark on a normative and powerful road of expansion. On the other hand, the corporate brand will be developed. The operations that can drive, oppress, and lead the internal organization are more standardized and operational, and form a virtuous circle that promotes each other. In the current fierce competition in the global economic integration and operation, among the opportunities for the forthcoming accession to the WTO, the aerosol packaging industry should strive to analyze the market, explore countermeasures, and seek common development.
We look forward to the fact that the WTO has really come. All walks of life are planning ahead and actively analyzing market conditions and exploring countermeasures. For the aerosol packaging industry, this accession to the WTO is a century-long challenge and opportunity. Therefore, it is necessary to make some market analysis and future development strategies. It is a basic criterion for successful development before the expedition.
January 31, 2019